Trend 5 – Futuresque
As the name suggests this is a theme for today with the vision of looking at tomorrow. The world is in a state of globalisation where news from anywhere in the world reaches us in near real time via one of our many smart devices. The old adage of South Africa being a couple of seasons behind the rest of the world in the design and fashion industry could not be further from the truth. We are as up to date with the rest of the world and in some avenues leading the way in leaps and bounds as can be seen for many years now, within our banking sector.
South Africa is an exceptionally innovative nation and over the last few years our own design aesthetic has found its own unique identity. For many years our design, from fashion to homeware mimicked the great European and American trends. This is definitely no longer the case as our design features dominantly on the world stage just pick up any international design magazine and you are bound to see some unique Design featured from a talented local. Our Gautrain as well as the Rea Vaya transport services are proof at how quickly we can improve infrastructure when the funding is available.
We have been hailed as one of the best host nations of both the Rugby as well as the football world cup, which we hosted in 2010. The stadiums that were designed and built locally, still rate as some of the very best stadiums in the world. This theme takes inspiration from our ingenuity of futuristic design and innovation, it was announced just the other day that A South African company has just designed and produced the first 100% local, 3d printer, which is retailing for an even better price than its a Chinese counterparts.
The colours in this palette take their inspiration from night, city lights as well is the glowing tones of LED lighting. The shapes are angular and geometrics reign supreme. There are no boundaries or rules in Futuresque and innovation, exploration and experimentation are the 3 keywords that will reign supreme.